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Chief Operations Officer
Chief Operations Officer
Guillermo Ruiz

An Alice Coyote all my life, I have been with Alice ISD for 30 years. During my time in AISD, I have been in the administration ranks for the last 19 years, including the last 5 as Director of Operations. I have served as a paraprofessional, teacher, coach, assistant principal, principal, Director of Operations and currently as the Chief Operations Officer.

It is a great honor to be serving as the Chief Operations Officer for Alice ISD. I look forward to working with the staff, parents, students and community organizations as we strive to make the Alice Independent School District the top performing school district in the state of Texas.
As an educator, I’m committed to providing students with an educational program that meets their individual needs while at the same time challenging and stretching their limits intellectually. We need to do that in an environment that is safe, nurturing, and full of high expectations. Ultimately, our job is to prepare all students to be well rounded and prepared for college, career or the military.

I’m a product of the Alice ISD system, graduating from Alice High School in 1981. I earned a Bachelor of Science in Kinesiology in 1993 and a Master of Science in Educational Administration in 1999 from Texas A & M University-Kingsville.

My wife Sandra and I are the proud parents of three children and two grandchildren. Stephanie Ann Ruiz and Federico “Tres” Gonzalez are both graduates of Alice ISD. They both work and live in San Antonio. Our youngest son Marco Alan Ruiz is an 8th grade student at William Adams Middle School. Grandchild Alexis Garcia is an elementary student in San Antonio and Oliva Gonzalez is a year old.

Go Coyotes!

Staff Members
Parent Concerns/Complaints
District Employee Incident Reporting
District Employee Incident Reporting
Contact Brandon Placencio, Safety Officer at 361-460-0217 or email
to Request/Submit a District Employee Incident Reporting Form